Associate Feature: ‘Roadstars’ – road safety learning for children

The Road Safety Framework to 2030 sets out a compelling long-term vision for road safety, Vision Zero, where there are zero fatalities and injuries on Scotland’s roads by 2050.
The journey to achieving this vision will also include ambitious interim targets where the number of people being killed or seriously injured on Scotland’s roads will be halved by 2030.

The Framework’s first delivery plan to 2022, sets out 60 deliverables which key road safety partners will deliver together.  One of the key deliverables for Transport Scotland, was to establish an annual Scottish Road Safety Week to start a national conversation and promote steps to reduce the number of people being killed and seriously injured on our roads.
Scotland’s Road Safety Week (SRSW) was held from 21-27 March.  Lead delivery partners pulled together to offer a jammed-packed calendar of events tackling issues such as speed, seatbelts and drink-driving.  

SRSW was launched with lead delivery partners being encouraged to sign a pledge, to work together to make Scotland’s roads safer.  SRSW officially launched on the 21 March.  Minister for Transport Jenny Gilruth joined Chief Superintendent Louise Blakelock at the Traffic Scotland National Control Centre to kick off the inaugural awareness week (21-27 March) by pledging their commitment to keeping Scotland’s roads safer. 

As part of SRSW, Road Safety Scotland (RSS) also hosted their annual seminar on Wednesday 23 March at the EICC, in Edinburgh.  It was exceptionally well attended and delegates were treated to a varied programme with presentations from a range of road safety partners.
‘Roadstars’, RSS’s brand new, free online road safety learning resource developed for Scottish school children was also launched during SRSW.  The resource, specifically for primary school children, is designed to get children thinking about road safety in an active and immersive way.  So why not visit our website (www.roadsafety.scot) and say ‘Hello’ to the ‘Roadstars’.

This article is sponsored by Road Safety Scotland.