Sponsorship
 Holyrood magazine six sponsorship opportunities offer greater creativity for your commercial and advertising activity.
Commercial association with Holyrood magazine raises your organisation's profile and establishes an association that our readers trust.
The endorsement “in association with Holyrood magazine” indicates you are working with us in a democratic relationship.
Positive qualities like trust, belief, expectation and empathy enable a strong relationship with the Holyrood readership.
For more information on all opportunities contact our Sales Director at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or call 0131 272 3112.
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| 1 - Sponsoring a magazine sectionBack to top |
The following sections of the magazine are currently available to be sponsored.
Portfolio Trackers, Letters Page, Diary and Caption Competition.
These are also the highest traffic sections of the magazine.
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| 2 - Sponsored distributionBack to top |
Sponsored distribution reinforces your commitment to your clients and provides them with a courtesy copy of Holyrood magazine every two weeks.
Your Holyrood representative can inform you of the bulk discounts available and how your literature can be sent out with the magazine with a covering letter or a corporate statement on the address fly sheet.
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| 3 - Loose insertsBack to top |
 The greatest benefit of using free-standing inserts is visibility.
Our readership receives hundreds of electronic and hard copies of policy documents and correspondence each week, too much for office support staff to deal with, never mind being read by the intended recipient.
The incremental cost of increasing your promotional literature print run for inclusion in Holyrood magazine will be offset quickly by the added value to your campaign.
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| 4 - GatefoldsBack to top |
 Gatefolds are visually arresting, and their physical format demands much more reader interaction, perfect for high-profile marketing campaigns.
With a wider rectangular space and a series of pages, they are a particularly effective way of delivering a flow of narrative that captures reader attention.
Gatefolds offer opportunities to influence by interpretation; they invite readers to absorb your message in a unique way.
Readers associate gatefolds with premium products and services because of the high profile impact they have.
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| 5 - Wallcharts 2010/11Back to top |
Following the May Scottish Parliament 2011 elections, Holyrood produced a wallchart for our readers outlining the changes in the new Parliament. It was published in A1 equivalent format, on 130gsm gloss-coated paper - see below.
In June 2012 Holyrood will be publishing a Wallchart to coincide with the Scottish Unilateral Local Authority election results.
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| 6 - Holyrood BriefingsBack to top |
 Holyrood Briefing offers an opportunity to capitalise on Holyrood magazine’s editorial skills, political intelligence and event management expertise.
They combine to provide a platform at a live morning briefing, complemented by a high profile editorial presence within a special report in the magazine.
Holyrood briefings provide an independent arena for areas of policy, research and blue-sky thinking to be explored by a selected panel of experts in front of an invited audience of key professionals, politicians and policy makers.
Targeted audience for the live briefing event
Holyrood Briefings encourage probing and incisive questioning of politicians, policy makers, researchers, relevant professional bodies and individuals to help inform future policy and direction within the Scottish Parliament.
The format of the day will be focussed on a panel which will include party spokespeople, representatives from the public and third sectors to be scrutinised by an invited audience of between 40-60 delegates and chaired by a professional facilitator.
To maximise attendance and minimise costs, morning briefings offer flexibility and allow for a 2.5 hour session with ample time for audience questions and participation.
Holyrood Briefing special report
The accompanying Holyrood Briefing special report would be written and commissioned by Holyrood magazine’s award-winning editorial team.
We have experienced journalists, with expertise not only in their own portfolio areas but on all matters related to the Scottish government. more critically, they have strong relationships with government ministers and an in-depth knowledge and unrivalled understanding of the areas they cover.
Holyrood Briefings ensure that all topics of political communication are covered by delivering a message through debate, within the more tangible product of a hard-copy format and by bringing core decision makers together in the same room.
Your Holyrood Briefing will be included in the issue of Holyrood magazine published prior to the live event. Both will be added to our website, and in e-format, for further distribution to your clients, in addition to you receiving 100 hard copies for your own use.
Logistics
Holyrood will manage all logistical preparations for the event including the sourcing and invitation of relevant speakers and chair, invites to and management of all attendees, catering, AV, and all other and editorial costs.
 Get involved
Benefits from a multi-media platform:
- Face-to-face immediacy, interaction and networking opportunities
- Public record of website to distribute and disseminate your message
- Profile, PR and readership of magazine
- Huge reference readership
- Your message on the desks of your target audiences
- Advocate your organisation's objectives
- Raise your corporate profile and image
- Educate your audience
- Achieve a targeted readership and distribution
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| TestimonialsBack to top |
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| Holyrood magazine circulationBack to top |
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Distribution
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% of Total Circulation
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| Parliamentary |
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| Holyrood |
MSPs, researchers and senior parliamentary staff |
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Westminster
Brussels
Devolved Regions
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Scottish MPs, MEPs and staff, UK MPs, Cabinet members, Scottish Select Commitee members, Scottish Peers, MLAs and MAs |
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Total Parliamentary |
726
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14%
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| Government |
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| Scottish Government |
Special Advisors, Permanent Secretary, Director Generals and key Directorate staff in Education and Lifelong Learning, Crown Office, Finance, Health and Wellbeing, Justice and Rural Affairs and Environment |
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| SG agencies |
CEOs of SG agencies, public corporations, Executive and Advisory NDPBs, Children's Panels, Tribunals, non-ministerial depts and other significant national bodies |
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| Parliament officials |
Parliament management teams, key officials in Commitee offices, Chamber office, media relations and corporate teams, appointed Commisioners and Ombudsmen |
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UK Government
and agencies |
Officials in Scotland Office, Advocate General for Scotland, MOD, Foreign and Commonwealth Office, DEFRA, Depts of Culture, Media and Sport, Energy and Home Office. Agencies with control over reserved issues. Local courts and prisons |
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Total UK and Scottish Government |
1157
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22%
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| Local goverment |
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Elected members
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Council Leader and Depute Leader, Commitee Convenors, Group Leaders, Lord Provost and Depute Provost and Councillors |
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| Management teams |
Chief Executives, Directors and Heads of Service, Chief Officers, Tier 1,2, and 3 management teams, Local and National Public Bodies, Job Centre Plus, Housing Associations, regional transport bodies and European Partnerships |
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| SOLACE |
SOLACE, COSLA, Improvement Service and local authority professional associations |
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| Emergency services |
Police Forces, Fire and Rescue Services, Ambulance |
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Total local government |
1802
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34%
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Health
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Chief Executives and Board Members of Health Boards and health bodies |
432 |
8%
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| Education |
Principals and Vice Pricipals in further and higher education, schools and pre-school |
251 |
4%
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| Third sector and civic society |
OSCR listed charities, members of SCVO, political parties, consulates, libraries, media and think tanks |
471 |
9%
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Private sector, representative
and prof orgs |
Unions, pressure groups, professional bodies, FTSE 500 companies, lawyers, accountants, surveyors, architects, PR, media, govt and corporate professionals |
504
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9%
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Total circulation
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5343
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| Paid for copies |
1350
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25%
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| Controlled circulation |
3993 |
75%
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| Readership and CirculationBack to top |
 Holyrood magazine has a core readership of opinion formers and influential figures from the public, private, voluntary and academic sectors.
As high achievers, they are commercially astute, publicly minded and representative of Scotland’s most successful professionals.
Results from the Ipsos MORI Political Readership survey of January 2011 highlight that Holyrood magazine
has a higher readership score than:
The Scotsman - 64% v 61%
All quality dailies combined (Guardian, Times, Tele, Inde & FT) - 64% v 48%
| Daily, Sunday, weekly and fortnightly publications |
 % of MSPs reading at least 3 out of 4 issues |
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The Herald
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70
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Scotland on Sunday
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69
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Holyrood magazine
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64
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Sunday Herald
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64
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The Scotsman
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61
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The Sunday Times
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23
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Daily Record
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21
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Sunday Mail
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20
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The Observer
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18
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The Guardian
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16
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The Economist
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16
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New Statesman
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14
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The Times
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10
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Daily Telegraph
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10
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Financial Times
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8
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Business Insider
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6
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The Independent
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4
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Newsweek
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4
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The Spectator
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3
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Sunday Telegraph
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2
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| TechnicalBack to top |
If you do not have an in house design facility, sufficient resources or time available to develop your advertising copy, our production team can advise, design and layout all your copy.
This service is free of charge.
To view or download advertising specifications click here or on the image below.
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"Holyrood magazine is the talk of the parliamentary steamie, providing real insight into the business of good government and legislation in Scotland. It is indispensable reading for all who need to know about the policies and politics of Scotland's democracy."  The Rt Hon Alex Salmond MSP First Minister
"I hate doing interviews with people and saying 'Oh, I really like your paper...', but what I like about Holyrood magazine is that you take that good old fashioned journalist approach and tell the reader what is happening and what is going on in a factual way, and the interviews that you do give a really deep flavour of the person behind the politics."  Alastair Campbell Labour's king of spin
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