1 - Display advertising in Holyrood magazine

Display advertisements are the most effective method of commercial communication. These can be in the form of a double page spread, full page, half page or third page advertisement and can run within the editorial body of the magazine or on a cover site.

Full page advertisements communicate with your audience without distraction and exert a more powerful control over the way our readership uses and interprets your message.

Double page spreads are a special format as you can speak to your audience on your own and exert more control over reader interpretation. The wide rectangular space is ideal for presigous products and services.

Half and third pages always appear under or beside editorial matter.

Your display advertisement can be positioned within your chosen section or portfolio of the magazine.

The most sought positions in the magazine are our cover positions and early front pages which  is why they have a price premium attached to them.

2 - Advertorials in Holyrood magazine

Advertorials deliver more complex messages, are text based and have a minimum number of images, logos and photographs. They allow you to get closer to our readers with a single corporate statement. The benefits of this intimacy add credibility to your message whilst adding value.

Advertorials can be a summary of your organisations view or manifesto or an intimation of a new directive or support for a specific campaign.

Advertorials are available in double page spread and full page sizes only and are priced similarly to display advertisements.

Readers appreciate the extra material to read if the content supplied is informative, relevant, timely and useful as they add value to the editorial menu.

Advertorials when published are clearly marked as such; use a different font and style. Your advertising representative will advise the number of words that can be included and the design of the advertisement.

3 - 2012 party conference special issues

In 2012 Holyrood will be publishing 3 special party conference issues to coincide with the annual party conferences of the Scottish National Party, Labour Party / Liberal Democrats and the Conservative Party.

Advertising in Holyrood's conference issues allow you to communicate your message to delegates before the issues are debated at conference, make reference to your fringe event or function or simply make these all important audiences aware of your message.

If you cannot attend or exhibit at any or all of these conferences you can still have a presence by advertising in Holyrood magazine.

Call Jamie Halcro-Johnston for special conference packages on 0131 272 3114.

SNP party conference - Issue 284, published 22 October 2012

The Scottish National Party conference between the 18th and 21st October will ensure a full attendance from all SNP elected members and their staff, media and other interested parties.

Issue 284 of Holyrood magazine, published on 22 October, will focus on the new administration, the recently announced legislative programme and the conference agenda.

All elected delegates will be mailed a copy of Issue 284 prior to conference and 1000 copies will be distributed at the conference venue itself. 

Labour and Liberal Democrat conferences - Issue 282, published 24 September 2012

With the Liberal Democrats succesfully sharing power with the Tories and the resurgance of the Labour Party with its strong Scottish undercurrent this will be a must for your autumn media schedule. 

To ensure that our readers are abreast of all developments at national level Holyrood will be publishing a special joint conference issue that will be distributed at both the Labour and Liberal Democrat conferences. 

Conservative Party conference - Issue 283, published 08 October 2012

With the dark shadow of independence hanging over his government and no political or cultural foothold remaining in Scotland, this could be a defining conference for David Cameron. Holyrood will be in Birmingham from 7th to the10th of October covering events as they happen, distributing 1000 copies of this special issue to delegates and officials with an interest in Scotland. If your organisation has issue with reserved matters this is an essential advertising opportunity.

• Advocate your organisations objectives
• Raise your corporate profile and image
• Targeted readership and distribution
• Only one special report per issue
• Positioned within relevant portfolio
  

Examples of special reports

An example of a succesful special report was on ‘Young people leaving care’ sponsored by Barnardo's which investigated the plight and outcome for looked after children once they left the responsibility of the state.

Barnardo's as the client was the principal commentator but key stakeholders such as the Children’s Commissioner, policy makers and high-profile politicians were all presented in a well crafted article.

In the last 12 months Holyrood magazine has also carried special reports on a wide variety of subjects including;

• Wildlife crime (main sponsor SEPA)
• Future for North Sea oil and gas (main sponsor TAQA)
• The UK energy mix (main sponsor OPITO)
• Knowledge exchange (main sponsor Edinburgh Napier University)
• Environmental regulation (main sponsor SEPA).